{"id":2066,"date":"2025-08-12T17:30:43","date_gmt":"2025-08-12T15:30:43","guid":{"rendered":"https:\/\/dev.nektart.com\/?post_type=project&#038;p=2066"},"modified":"2026-01-20T11:54:25","modified_gmt":"2026-01-20T10:54:25","slug":"arb-occitanie","status":"publish","type":"project","link":"https:\/\/nektart.com\/index.php\/project\/arb-occitanie\/","title":{"rendered":"ARB Occitanie"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_4 et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_row_1 et_pb_row et_pb_gutters1 et_pb_row_nested et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-phone=\"true\"><h2 style=\"text-align: left;\">ARB Occitanie<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_24_24_phone et_flex_column_6_24_tabletWide et_flex_column_6_24_ultraWide\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Intervention<\/h3>\n<div class=\"list-group\">\n<h4 class=\"list-group-item-heading\">Secteur<\/h4>\n<h6 class=\"list-group-item-text\">Institutionnel<\/h6>\n<h4 class=\"list-group-item-heading\">Type de projet<\/h4>\n<\/div>\n<div class=\"list-group\">\n<h6 class=\"list-group-item-text\"><span>Promotion<\/span><\/h6>\n<\/div>\n<div class=\"list-group\">\n<h4 class=\"list-group-item-heading\">Comp\u00e9tences<\/h4>\n<h6 class=\"list-group-item-text\">AI, 2d, 3d animation &amp;<br \/>Motion design<\/h6>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_18_24 et_flex_column_24_24_phone et_flex_column_18_24_tabletWide et_flex_column_18_24_ultraWide\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_grid_module\"><div class=\"et_pb_text_inner\"><h3><strong>Le Challenge : Rendre l\u2019urbanisme vivant<\/strong><strong><\/strong><\/h3>\n<h4>L'ARB Occitanie devait rendre accessibles des outils techniques (SCoT et PLU-i) aupr\u00e8s des \u00e9lus locaux. L'enjeu : transformer des fiches de planification arides en une narration p\u00e9dagogique, engageante et visuellement immersive de 90 secondes.<\/h4>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><video autoplay playsinline controls style=\"width: 100%; height: auto;\">\n  <source src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/10\/ARB_fiche_final_LD.mp4\" type=\"video\/mp4\">\n  Ton navigateur ne supporte pas la lecture vid\u00e9o.\n<\/video><\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Approche &amp; Valeur Ajout\u00e9e<\/strong><o:p><\/o:p><\/h3>\n<h4 style=\"text-align: left;\">Nous avons pilot\u00e9 ce projet via un workflow 100% GenAI, orchestrant Kling pour la vid\u00e9o, ElevenLabs pour la voix et Suno pour la musique. Cette synergie technologique in\u00e9dite a permis de cr\u00e9er un univers organique riche et une agilit\u00e9 de production exceptionnelle, offrant une qualit\u00e9 de r\u00e9alisation haut de gamme au service d\u2019un message institutionnel fort.<\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_pb_row_nested et_block_row\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB04.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB04.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB04-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB04-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB04-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2374\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB05.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB05.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB05-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB05-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB05-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2375\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_1_3 et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB06.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB06.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB06-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB06-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB06-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2376\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Expertises &amp; Stack :<\/strong><o:p><\/o:p><\/h3>\n<ul>\n<li>\n<h4><strong>Production Vid\u00e9o :<\/strong> Kling (Gen-Video) &amp; Character Creator (Mocap).<\/h4>\n<\/li>\n<li data-path-to-node=\"8,1,0\">\n<h4><strong data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Production Audio :<\/strong> ElevenLabs (Voice-AI) &amp; Suno (Music-AI).<\/h4>\n<\/li>\n<li data-path-to-node=\"8,2,0\">\n<h4><strong data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Conseil :<\/strong> Strat\u00e9gie de vulgarisation.<\/h4>\n<\/li>\n<\/ul>\n<h6 style=\"text-align: center;\"><\/h6>\n<\/div><\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_pb_row_nested et_block_row\">\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB01.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB01.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB01-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB01-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB01-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2371\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB02.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB02.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB02-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB02-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB02-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2372\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_1_3 et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB03.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB03.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB03-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB03-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB03-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2373\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_pb_row_nested et_block_row\">\n<div class=\"et_pb_column_12 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_6 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB08.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB08.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB08-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB08-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB08-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2378\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_13 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_7 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB09.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB09.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB09-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB09-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB09-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2379\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et_pb_column_1_3 et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_8 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB11.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB11.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB11-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB11-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB11-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2381\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_pb_row_nested et_block_row\">\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_9 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB13.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB13.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB13-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB13-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB13-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2384\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_16 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_10 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB10.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB10.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB10-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB10-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB10-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2380\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et_pb_column_1_3 et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_11 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB12.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB12.jpg 1920w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB12-1280x720.jpg 1280w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB12-980x551.jpg 980w, https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/ARB12-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-2382\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1850,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[73,9,17],"project_tag":[],"class_list":["post-2066","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-2d-3d-creation","project_category-3d-animation","project_category-recent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARB Occitanie - Nektart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nektart.com\/index.php\/project\/arb-occitanie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARB Occitanie - Nektart\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nektart.com\/index.php\/project\/arb-occitanie\/\" \/>\n<meta property=\"og:site_name\" content=\"Nektart\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T10:54:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nektart.com\/wp-content\/uploads\/2025\/08\/squirrel_01-1024x574.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nektart.com\/index.php\/project\/arb-occitanie\/\",\"url\":\"https:\/\/nektart.com\/index.php\/project\/arb-occitanie\/\",\"name\":\"ARB Occitanie - 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